The Hard Part

July 06, 2009

Seth Godin: The paradox of the middle of the market

It’s not that difficult to write a blog, for example, that repeatedly shows up on Digg or Reddit. The thing is, this audience is fickle and they don’t often convert into paying customers or long-term fans. It’s not that difficult to be haute couture, to be fashionable, cutting edge or fickle. What’s difficult is figuring out how to make it pay.